Social Media

Social Media

Have you heard?

Anyone with a computer or mobile phone and an internet connection can create and share content online. People are tweeting, blogging, checking in, posting videos and sharing pictures. They are talking about your brand. They are talking about your industry. They are talking about your competitors.

Conversations are happening. Are you part of them?

Social Media Marketing – The Hype

“You NEED to be on Social Media!”
Most organizations have heard so much of this hype that they run out and hastily sign up for Twitter and Facebook, put a 20-something intern in charge with no real guidance or plan, and expect the dollars to come rolling in with the followers. All of this is often done without ever first answering the most important question: What are our goals?

Social Business – The Truth

Social Media provides companies with an extraordinary opportunity to engage directly with and provide value to their customers. It’s never been easier to gain feedback from your customers, face past mistakes and empower your biggest fans. But you must be credible if you want to be trusted. These opportunities are not without questions and concerns.

  • Who is going to create the content?
  • What are we going to say?
  • Do we have the resources for this?
  • What if someone leaves a negative comment?
  • What is the point of Twitter?

Social Media is so new that most companies are struggling with the same questions, so if your company doesn’t really “get it,” you’re not alone. A recent industry survey showed that 64% of CEOs are not using social media.

We “get it”

Our job is to figure out what you want to accomplish and then craft the strategy to get you there. Our job is not to hold hands, sing kumbaya and count Twitter followers. We want results – increased sales, enhanced reputation.

We help create your content strategy. We isolate your messaging. We identify hot industry trends. We teach you how to manage the risks of the Social web. We provide training. We find your customers online.

For us, it’s all about results. Every time.